The title here really says it all. I want to know if blogging, book blogging in particular, is going out of style and being replaced by the ever-growing Bookstagram. For the longest time, blogs were popping up left and right. It was the thing to do. At first, I wasn’t sure how I felt about it (let’s be real here, it means more competition) but I realized that the addition of new blogs to the blogosphere was a good thing. The addition of new book blogs proved that we were making an impact and it showed that other people wanted to do the same. Now, on the other hand, I don’t see a ton of new blogs pop up and I actually see a decrease in the ones that currently exist.
I’ve been blogging for over 7 years now and I’ve seen a lot of blogs come and go. I’ve seen the growth of Booktube and I’m now watching the growth of Bookstagram. While I love the addition of new mediums, I hate the thought that blogs are getting pushed to the side. I find it funny that we are all self-professed lovers of reading and yet the blog is going out of style because people don’t really want to read them anymore. Pictures and videos are much preferred these days.
Blogging is extremely time consuming. It’s not just the act of actually blogging that we have to worry about, we also have to count time spent reading all those review books. I don’t know about you guys but it can sometimes take me an hour to get a post drafted, formatted, and scheduled. It doesn’t usually take me quite that long but sometimes there are reviews where I just can’t say enough or can’t quite get the words right. It’s a huge undertaking when you start a blog and I honestly don’t think people realize or really appreciate that until they have their own blog. Now try running a blog and all the other social media accounts that go along with it. It’s not easy to balance that and have a life. (Come on, we all know I don’t really have a life outside my blog.)
Speaking of other social media accounts, I’m attempting to grow my Instagram account and make it a dedicated Bookstagram to go along with my blog. I will freely admit that I have no skills with a camera and editing is not my forte. Everything I am doing, I’m doing on my own. I’m attempting to figure out how to frame the perfect shot, place the right props, and set it against the perfect backdrop. Not to mention get the lighting right. It’s pretty cloudy here in Colorado sometimes so natural lighting isn’t always possible. I realize now that I’m trying to learn this stuff that it’s not as easy as grabbing a phone, taking a photo, and posting it to Instagram. It may seem like that at first but it’s not the case. Bookstagram does take skill and a pretty good amount of time depending on how many shots you take and if you choose to edit those photos.
One thing I have noticed about Bookstagram and what’s hard not to notice is the follower counts. Bookstagram accounts range from a couple hundred followers to close to a hundred thousand followers. Blogs have never had that kind of popularity and it’s hard not to get discouraged by that. No matter how many times we try to stress that follower count isn’t the most important thing ever, it’s obviously a pretty big deal. We wouldn’t be spending all this time writing blog posts if no one was reading them. To be honest, these days it sometimes feels like that is what we are doing. I will even admit that I check Instagram a lot more often than I check my blog feed. It’s just more convenient and everyone knows that people are all about the convenient option these days.
However, I think instead of being a bad thing for blogs, Bookstagram can be a great asset. If you have the skills to post pictures that draw people in and use the caption to attract those readers to a blog post, your traffic can definitely be boosted. Those huge follower counts can really work in favor of your blog, if you have one. The really tough part is going to be consistently posting good pictures to grow that follower count. You also have to take into account that no matter how many hashtags you use, people aren’t just going to stumble upon your page. You have to reach out and create connections by checking out other accounts and commenting. It’s just like trying to grow traffic to your blog when you first start it. It’s kind of like starting over.
Do you think blogging is going out of style? Do you see Bookstagram and Booktube taking over and blogs getting pushed aside? Do you blog, vlog, or bookstagram? All three? Which do you prefer?